Inbound Marketing for IT Companies

Want to earn more leads and revenue for your IT company? Digital marketing strategies can help.

As the Internet develops, digital marketing is extremely important for helping you connect with new customers online. With more than 3.6 billion people on the Internet, your IT company has the ability to reach more potential leads than ever.

With digital marketing, there are many methods available to your company. So how do you know which methods are best for your IT company?

On this page, we'll discuss the top three digital marketing methods for your IT company. If you need help creating your ideal digital marketing plan, contact us today to speak with a strategist.

1. Search engine optimization (SEO)

Search engine optimization (SEO) is a great strategy your IT company can use to reach more potential clients. SEO is the process of boosting your website's ranking in the search results for keywords and phrases related to your business. You want your website to rank higher so that more qualified leads can find and contact you online.

SEO is an important part of any digital marketing plan. Many people are clicking on organic listings to find the information they need.

If you want your website to rank higher in the organic listings, you’ll need to select and optimize your site for keywords related to your IT business. Your keywords determine when your website appears in the search results. In order to figure out the best keywords for your pages, you’ll need to conduct keyword research.

Once you have your keywords selected, you can begin optimizing your site. Google analyzes numerous factors to determine your ranking, so you’ll need to ensure that your website looks and functions at its best.

Here are just a few factors that can impact your rankings in search results:

1. Keyword usage

If you are trying to rank for a keyword, you want to use that keyword on your pages. Google will crawl your site looking for keywords to understand the context of your page. You want to use keywords to help your pages rank better for that keyword.

There are numerous places you can use keywords to help your site rank better. You can use them in your headings, titles, body text, and meta descriptions.

As you are integrating keywords on to your page, it is important that you don’t overuse them. This can lead to keyword stuffing, which negatively impacts your site’s ranking. When you are using the keywords on a page, it is best to only use them when they fit naturally.

2. Link building

An important part of SEO is link building. When authority sites link to your site on their page, this creates a backlink. You want to earn backlinks from credible sites because they help boost your search rankings.

Links from credible sites increase your trust and validate the information on your website. Earning links from authority sites sends a signal to Google that your website contains valuable information. You can build up the authority of your site by obtaining links from reputable sites.

The best way to earn links is through content creation. You can create original content and share it with these sites. If they like what they see, they may use it as a resource or mention it in their own content.

This enables you to build a relationship with that site and earn more backlinks. When you earn more backlinks from credible sites, Google will boost your rankings in search results, allowing you to earn more leads for your IT company.

3. User experience

An important part of SEO is the user experience. You need to ensure that your visitors are having a good experience on your website so they remain on it. If users have a bad experience, it can increase your bounce rate, which negatively impacts your SEO ranking.

To ensure that all visitors have a good experience, you’ll need to make some visual upgrades. The first upgrade is your website’s design. Your website should have a modern and clean design that engages visitors and encourages them to spend more time on your site.

You’ll also want to incorporate a simple navigation menu. Users hate to struggle to find important information they need, especially if they are looking for a specific IT product or service on your site. You can avoid this by creating an organized navigation with broad headings to include numerous topics.

Once you have a great looking page, you’ll need to ensure that it is running quickly. Users want information quickly and hate waiting for pages to load. To see how you can improve your page speed, check out Google PageSpeed Insights.

By building links, optimizing for keywords, and improving your user experience, you’ll be able to draw in more leads for your IT company.

2. Pay-per-click (PPC) advertising

Another great method for drawing in leads is pay-per-click (PPC) advertising. PPC ads appear at the top of the search results. These are paid ads meant to drive in more credible traffic for your IT company.

This is another method where you’ll need to utilize keywords. You’ll want to use long tail keywords (three or more words) as opposed to short tail keywords (one or two words). Long tail keywords have less competition, cost less, and drive in more credible traffic.

Once you have your keywords selected, you’ll bid for your placement. The amount you are willing to pay every time someone clicks on your ad is the maximum bid. This bid is flexible and can be changed at any time.

Your maximum bid and quality score will determine your placement — where your ad appears in a search engine’s sponsored links.

PPC is a great option for your IT company because you have control over your advertising campaign. You decide how long you want to run your ads, the time of day you want them to run, and more. This enables you to better reach your target market.

It is also a budget-friendly option. If you only wanted to spend $2,000 on a PPC campaign, you can set that limit. You will never incur unforeseen or additional costs that make you go over your budget.

PPC also drives in very credible traffic. People who click your PPC ads know what they want and just need to find the right business to fulfill their need.

By utilizing PPC, you’ll drive in more credible leads for your business. This will enable you to nurture those leads and earn conversions for your IT company.

3. Social media marketing

As an IT company, social media offers many great opportunities for marketing your business. You can use social media to connect with your target audience. This enables you to build a relationship with these customers.

There are numerous platforms you can use. Some of these platforms include Facebook, Twitter, Instagram, and LinkedIn. You’ll need to know your target audience in order to figure out which platforms they use.

Social media enables you to connect with your target audience in a new way. One great part about social media is that you can post content. This is a great opportunity for you to share posts from your blog with your followers.

You can also share photos and videos on your social media pages. This enables you to show your followers your products and how they work. You can help people make the decision to purchase by posting photos, videos, and information about your products on your social media accounts.

Social media enables you to address any questions or concerns. You are directly connected to individual customers, which enables you to answer their questions and help them make the decision to purchase.

If you want to obtain new leads and nurture them, social media is a great platform to use. You will be able to earn more qualified leads that are interested in buying your IT products.

What’s the next step?

If you’re ready to start marketing your IT company, Inbound Marketing Inc. can help. We’re a full-service digital marketing company that specializing in creating customized digital marketing plans for IT companies.

We have a team of 150+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team has years of experience creating customized digital marketing plans to help your business gain more leads and conversions.

When you partner with us, we strive to bring your business results. To date, we’ve driven over $700 million in sales and over 3 million leads for our clients. We focus on bringing your business success first.

Our clients love the work we do, too. Learn more about the results we earn for them.

Learn more

If you want to create a digital marketing plan that will generate more leads for your business, Inbound Marketing Inc. is here to help. Contact us online or call us today at 888-601-5359 to speak with a strategist about creating your personalized digital marketing plan.

We look forward to hearing from you!