Why Use Social Media for Business? (6 Powerful Reasons)
If you could market your business on social media networks that have the potential to influence both consumers down the street and across the country, would you? If you’re like most business leaders, you would. That’s why using social media for business is a growing standard.
Social media allows you to connect with prospective customers located in every corner of the globe. It’s also a cost-effective marketing tactic that can help you nail your branding goals. What’s not to love?
If you’re wondering why you should use social media for your business, there are dozens of reasons to get started. There’s no reason why your company shouldn’t be making the most of these powerful networking platforms.
No matter your company’s size, industry, or marketing objectives, you can enjoy the opportunities presented by Facebook, Instagram, Twitter, and various other social media sites today.
Keep reading to learn why!
6 reasons why social media marketing is for you
When used correctly, social media marketing tactics can help you grow your branding and your sales. No matter what your business sells or who your company targets, you can count on these popular websites to get your products or services noticed by the right audience.
Six more reasons why your business should use social media include:
1. Increase your website traffic
Your website probably contains more information about your brand than any other site.
While you may have a short “about us” section on your Facebook page and may share quick details about your brand on Instagram, your website tends to have the most information about your products and services.
Social media is a useful marketing tool because it can help redirect prospective clients to your website, leading to higher traffic to critical pages, like your product or service pages. That traffic can result in new sales and additional revenue for your business.
Since many of your prospective clients aren’t aware of your products or services yet, a pin on Pinterest or a post on Facebook can help someone find your brand and become interested in its offerings.
The more people that share your content on these websites, the higher your chances are of having these social media users redirect to your company’s website. This strategy is a great way to organically drive traffic to your site and get people talking about your brand.
2. Keep your customers informed
When you send an advertisement in the mail, you must wait for that letter to go from state-to-state until it reaches your customer. Even then, you can’t estimate how long it will sit on your client’s kitchen counter before they decide to read it. In some cases, they may just toss it.
Fortunately, there’s another marketing channel you can use to get valuable information to your audience — social media.
Social media sites experience millions — and at times billions — of active users every day. These numbers mean that you can count on these platforms to quickly share information with your target audience whenever necessary.
Whether you have an upcoming promotion that you want to share with customers or you’ve recently launched a new line of products, some information is time-sensitive and needs to be shared with your audience as quickly as possible so that your business can maximize its sales.
On social media, you can count on quick-sharing features to get vital information to users fast.
3. Drive your sales upward
While it may have been possible to market your business in the past without focusing on digital channels, the impact of the Internet makes digital marketing essential for all companies and industries.
Even if you don’t sell your products or services online, you can’t overlook the power of digital marketing on sales. If you’re wondering why you should use social media for business purposes, you can find the answer in your sales numbers.
Social media is for socializing. This means that beyond interacting with loved ones and close friends, social media users are looking to engage with and learn more about their favorite brands, too.
By creating informative and intriguing content, interacting with your audience, and growing the presence of your brand online, you’re engaging in actions that help you convert consumers into customers.
For your business, social media serves as a platform which can convert brand awareness into sales.
4. Grow your branding
Even a small, local business can make a big name for itself on social media. On these platforms, acquiring more followers and getting your content shared by others can bring your branding to the attention of users who didn’t know about your business before.
That doesn’t mean that social media is only beneficial to smaller brands. Businesses of any size can experience substantial growth when establishing a social media presence because they’ll enjoy getting more eyes on their content — an act which helps build their brand development.
For existing clients, social media is a way to connect with your business on a personal level.
When you break down the barriers present in communicating and marketing to your clients, you’ll find it easier to let your company’s voice shine. With seamless communication, you can grow your branding and customer loyalty.
5. Get discovered on search engines
If you want to maximize your online success, then search engine optimization (SEO) is a must.
Any company with a digital marketing campaign is likely to desire greater visibility on search engines like Google due to the amount of traffic received by these sites. Fortunately, social media can help your SEO strategy, too.
When you build a substantial following on social media networks like Facebook and Instagram, your digital influence expands. Search engines favor businesses that are engaging and diverse online. That means that companies with advanced social networking skills are much more likely to get discovered on these sites.
Social media also encourages you to share a variety of different content.
From sharing videos on YouTube to providing quick, informative updates on Twitter, the mixture of material that you produce on social media platforms can have a positive impact on your overarching visibility on the Internet.
6. Expand your research
When you ask questions on social media, it shows your customers that you care about their opinions. Use social media to expand your research on your audience, and you can build not only your target audience knowledge but also client trust.
Your clients serve as the backbone of your business, so it’s vital to acquire as much information on your target audience as possible. Use their feedback to actively make changes to your business model and products to enjoy higher sales and customer satisfaction.
Reach your audience and grow your sales
When answering the question, “Why use social media for business?” there are a variety of benefits to list, emphasizing that companies should invest in a social media marketing campaign to improve brand awareness, brand loyalty, and revenue.
But maybe fear of failure has stopped you from using social media. Or, perhaps you don’t have time to establish the presence you desire on these sites. No matter the reason why you haven’t started a social media marketing campaign, WebFX can help.
With WebFX, you don’t have to worry about analyzing crucial data, building your following, or producing show-stopper content. Our team of more than 200 digital marketing specialists can create a performance-driven social media marketing campaign for your business.
See what we can do by contacting us today!