Newflash: "click here" is not an effective call to action. In this growing digital world, consumers are more inundated than ever with marketing messages. To stick out, and to get those potential customers to do something, your call to actions need to be truly inspiring. A good call to action is: Compelling -- giving the reader a real reason to click Benefit-focused -- telling the reader how they'll benefit from the click Clear -- telling the reader exactly what will happen when they c...