All SEO is not created equal. Search engine optimization, or SEO, involves editing web content so that websites rank higher on search engine results pages. The higher your site is ranked, the more people will visit it. The ultimate goal of SEO is to gain higher volume and quality traffic to your website. Back in the day, SEO-ers could use a variety of easy, deceptive techniques to rank highly on search engine results pages without consequence. However, as more and more companies started to do ...