How to Boost Your Website’s Integrity

Posted on September 6, 2016February 10, 2023 by Trevin Shirey

In a world where anyone can create their own website using platforms such as Wix or WordPress, it is sometimes difficult to determine how much you can trust a website. If you are a business trying to market your services and products online, it can be difficult to make your site stand out as an authority source. There are many characteristics of a trusted website that you can utilize on your site in order to increase your trust and authority online. (more…)

The Biggest Inbound Marketing Trends of 2016

Posted on September 2, 2016February 24, 2022 by Trevin Shirey

Inbound marketing has exploded in 2016, and continues to be a hot discussion topic among business owners. It’s no surprise: the right inbound marketing strategy can generate incredible leads. What have been some of the biggest trends in 2016? Check them out here: (more…)

How Inbound Marketing Improves the Sales Process

Posted on August 25, 2016February 24, 2022 by Trevin Shirey

In sales, it’s always preferable and more efficient to have people come to you, rather than having to go out and get them. This is the crux of what inbound marketing is all about. Inbound marketing is basically any strategy or technique that sends prospective clients directly to you. With the Internet, it’s possible to streamline this system and ensure your sales team is kept busy. Inbound marketing on the web can be done in a variety of ways. For instance, you may market your services heavily ...

Strategic vs. Tactical Marketing

Posted on August 22, 2016January 5, 2023 by Trevin Shirey

All of the marketing techniques you employ for your website fall into two categories: strategic or tactical marketing. The two categories are interdependent, and chances are, you’re already utilizing both. (more…)

What is a Landing Page and Why is it Important to Marketing My Website?

Posted on August 8, 2016January 5, 2023 by Trevin Shirey

When most business owners think about marketing, they think about the best ways to get their names out to potential customers. Usually, the first tactics they consider are avenues such as social media, email newsletters, or TV commercials, but did you know that landing pages are a form of marketing as well? (more…)

Why Mobile-Friendliness Matters More Than Ever

Posted on July 14, 2016February 24, 2022 by Trevin Shirey

Would it surprise you to learn that mobile usage is predicted to grow for the next decade? Probably not. In fact, chances are strong that you’re reading this article on a smart phone, tablet, or other mobile device. Because we live in a world where it’s common to rely on mobile devices, it’s critical your website is mobile friendly. Otherwise, you’re opening the door for competitors to swoop in and steal your potential profits. What is mobile-friendliness, exactly? Basically, a mobile-friendly ...

How to Optimize Your Site for Conversions

Posted on July 7, 2016February 24, 2022 by Trevin Shirey

Conversion rate optimization (CRO) is one of the hottest topics among businesses that want to compete. Being able to increase your CRO will not only help you improve revenue streams, but it will also enhance your ability to predict cash flow in the coming quarters. In order to get the highest CRO possible, you must consider all the factors that go into conversion improvement. Below are some of the best practices when it comes to high-level CRO. If you don’t have the manpower (or the time) in-ho...

3 Common Inbound Marketing Mistakes

Posted on June 27, 2016May 27, 2020 by Trevin Shirey

One of the most effective ways to grow your business is to engage consumers — not with a sales pitch, but with content that provides the information they want. This strategy, known as “inbound marketing,” is designed to establish your brand’s credibility before the sale is made. A well-planned, precisely executed strategy will do that. The challenge is knowing what that kind of strategy actually looks like. Many businesses put inbound marketing plans in place, but they don’t get the results t...

How to Use Automation in Your Marketing Strategy

Posted on May 16, 2016February 24, 2022 by Trevin Shirey

Marketing is a 24/7 process with lots of moving parts. Those parts include content, social media, SEO, and analytics, just to name a few. There are so many things to do that it can be difficult for an entire team to handle it all, let alone one person. This is why so many marketers are turning to automation platforms to help them keep marketing programs in track. As with so many things, though, the devil is in the details when it comes to automation. Marketing automation can make your marketin...

What Is Lifecycle Marketing?

Posted on May 10, 2016January 5, 2023 by Trevin Shirey

The goal of all marketing is to continually generate leads or make sales day after day. However, it costs far less to sell to an existing customer than to a new one. That’s why businesses go to great lengths to keep their customers coming back for more. Part of maintaining this relationship is knowing what a customer needs at various points in their relationship with your business. That's where lifecycle marketing comes into the picture. If you want to get more return for your marketing inve...