The world of social media is a wild, ever-changing frontier of possibilities for advertisement. And if you’re a marketer, you know how important it is to keep up with the latest online trends and platforms. Enter Snapchat, one of the leading social media networks in the world - and one of the youngest as well.
With over 46 million active monthly users in the US, Snapchat has certainly made a case for being the hottest social media platform of the year. But should you, as a marketer, ta...
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5 Ways to Get and Keep More Facebook Likes on Your Business Page
Social media platforms are continuing to grow and take over the marketing world. Make sure your business stays ahead of the curve and continues to post and promote on social media. Keeping up with your Facebook page has become an essential part of running a business, so make sure you’re doing the most to drive the most traffic to your Facebook business page. Keep reading to learn more about the benefits of having more likes and followers on your Facebook page and what to do to keep them engaged....
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What is a Slug & How to Optimize It
If you are new to SEO, you may have seen the term “slug” thrown around without seeing a good definition for it. In this article, we’ll cover everything you need to know about slugs, including what a slug is, why slugs are important, and how you can optimize them for your website. As you’ll see, optimizing your slugs is an easy and effective way to improve your website’s SEO.
What is a Slug?
The term ‘slug’ originated on WordPress and is used to describe the part of a URL that comes after the si...
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How to Use Twitter to Boost Your SEO Rankings
In 2015, Google and Twitter made a pivotal agreement that gave Google full access to Twitter’s stream of information referred to as “the firehouse.”
This decision allowed the search engine to start indexing tweets directly in the search results, meaning that using Twitter to boost SEO rankings became important for brands and businesses. Here are a few tips for taking advantage of this partnership to build your brand on Twitter and make it more accessible on the search engine results page.
How T...
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Build a Competitive Twitter Campaign for your Business
Most marketers use Google, Facebook, and Bing for Ads, yet there are thousands of users on Twitter every day that you may be missing out on.
You may already know how to run an effective campaign for Google or Bing, but what does it take to run a great Twitter campaign?
This guide will show you where to start in planning your Twitter marketing strategy, what steps you can take to break down the process, tips for making your own retweet-worthy content, and what you have to do to get the results ...
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How Meta Descriptions Benefit Your Site
Great website content is one of the top-ranking factors for a web page, but even the best content for an audience sometimes cannot be found by a user when other factors are not optimized.
From the start, users a lot of times will need to click on a link to land on your web page and begin consuming your content. In most cases, they are given available links to click on when they type in a search query with keywords of the topics they are interested in finding answers for. While great content may...
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Social Media Advertising: 7 Steps for Boosting Your Brand on Social
U.S. businesses spent more than $18 billion on social media ads in 2019.
As social media sites continue to enjoy substantial popularity, so do various types of social media advertising.
If you want to get in on the action, check out our seven-step guide to how to advertise on social media.
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Rake in the Likes (and Revenue) With Social Media Services
Today, social media sites have more than 5 billion active users, and 91% of companies use social media. That means that both your potential customers and your competition are most likely on social sites.
Clearly, social media is an opportunity you don’t want to miss out on. Professional social media services can help you boost engagement, leads, and sales. Keep reading — or contact us — to learn how.
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How PPC Services Can Be the Secret Sauce of Your Digital Marketing Strategy
Want to quickly boost brand awareness, leads, and revenue? Pay-per-click (PPC) advertising services can help.
While you establish organic rankings with search engine optimization (SEO), pay-per-click (PPC) ads work quickly to boost exposure and results for your business. In fact, 65% of high-intent searches lead to an ad click.
Curious how PPC services can work for you? Keep reading, or contact Inbound Marketing Inc. to speak with a strategist!
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Your Quick Guide to Social Media’s Benefits for Business
With so many different marketing tactics to choose from, it may seem difficult to justify a social media marketing campaign, too. When you discover social media’s benefits for business, however, it’s easy to understand why social media is worth the investment.
Billions of users turn to social media networks, like Twitter, Facebook, and Instagram every day. Can your business afford to miss out on reaching these prospective clients? No matter your company’s size or industry, you don't want to ski...
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