Looking for content writing tips to overcome writer’s block? We’ve been there — having these brilliant thoughts streaming through your mind as articulate and expressive as ever until you attempt to put them to paper (or type them on your screen). It’s a frustrating ordeal, but one that can be easily eradicated by improving your content writing skills.
The best place to start is by reassuring yourself that if you have the idea, you can write it. And if you can write it, you can improve it.
Wha...
More
What is Brand Marketing?
Brand marketing has helped various companies increase revenue and build a widespread brand reputation. Naturally, any dedicated entrepreneur would want to leverage this top-notch tactic for improved business success.
So, what is brand marketing? How will it benefit your organization? What steps should you take to implement a brand marketing strategy? In this guide, we’ll answer all these questions in the following sections:
What is brand marketing?
Why is brand marketing important?
5-s...
More
What is Performance Marketing?
Performance marketing, digital performance marketing, or performance media marketing, is a digital advertising strategy you can use to optimize your advertising spend and drive more measurable results.
This strategy saves you money by ensuring you only pay performance service providers like influencers and affiliates when they deliver specific performance metrics, such as clicks and conversions.
A performance marketing campaign is ideal when you’re targeting clear-cut audiences and have pre-...
More
What are the 4 Ps of Marketing: Marketing Mix Examples
The four Ps of marketing, often referred to as the marketing mix, can be used to help your business develop and execute marketing strategies. The four Ps of this marketing mix are product, price, place and promotion, which are essential factors to consider when you want to market a product or service successfully.
Download the full 4 P's of Marketing infographic
Neil Borden, an advertising professor at Harvard, came up with the idea of the marketing mix and the concept of the four Ps in the 195...
More
What Are Marketing Channels?
Marketing channels aim to bridge the gap between producer or seller and consumer or buyer to complete a successful transaction.
In this article, we’ll explore marketing channels and what they are, along with examples that will provide better insight into how they work.
Definition of marketing
Marketing is how you expose your business's products or services to a target audience that will attract them and pique their interest, converting them into customers by purchasing said products or servic...
More
Why Is It Important to Consider User Intent?
The internet provides users with an overwhelming amount of information right at their fingertips. That said, user intent has become exceedingly more relevant as Google tries to sort through trillions of gigabytes of data to deliver the most relevant information to user questions.
Understanding user intent, search intent and other types of user intent are relevant to everyone because more data is added to Google and other search engines every second. To find the information you need and...
More
SEO for Holidays: How to Target Seasonal SEO
The holidays pose tremendous potential for many industries, which are often met with increased ad spending, targeted messages, and unique strategies to capture the public's interest in gift-giving and partying.
Most companies understand the potential the holidays have for their business, but what about when it relates to your search engine optimization (SEO) strategy? What steps does a company need to take to convert the hundreds of thousands of customers who headed to the Internet for their bu...
More
How To Advertise on Podcasts As They Rise in Popularity
The 21st century has seen a lot of technological advancements, and along with this comes the opportunity for new and improved marketing tactics.
Podcasts are one of the newer social media adaptations that marketers are currently starting to see the value in when it comes to brand awareness and advertising in general.
Influencer marketing has become a strong marketing channel on its own within the last decade, with the majority of marketers finding this tactic effective as a whole. ...
More
What is Evergreen Content and Why is it Important?
How to create content that lasts
Creating content for a website can be an arduous task. From researching the topic, to seeing if competitors have written the same thing, to carefully crafting the text to sound just right: a lot of effort is put into every page on your website.
What is even worse is when your piece of art goes out of date, and you have to start the entire process over again with a now-relevant topic.
There is a way, however, to create content that stan...
More
Your Business Needs SEO and This Is Why
Regardless of the size of the business or industry you’re in, every business needs SEO.
“Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.”
Now more than ever, people are using the Internet to find all types of products and companies. Think, when was the last time you needed to find the closest doctor? You probably sea...
More