When you first start out on Twitter, this fast-paced social media network may seem a little... quiet, at least to you. Businesses, especially new ones, may have a difficult time finding customers to engage with, or getting any clicks on their links.
Twitter, like every marketing method, takes time to bear fruit for your business. However, here are three ways that you can increase your interactions with Twitter users, convert them into followers, and get those valuable retweets and clicks.
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Black Hat vs White Hat SEO
All SEO is not created equal.
Search engine optimization, or SEO, involves editing web content so that websites rank higher on search engine results pages. The higher your site is ranked, the more people will visit it. The ultimate goal of SEO is to gain higher volume and quality traffic to your website.
Back in the day, SEO-ers could use a variety of easy, deceptive techniques to rank highly on search engine results pages without consequence. However, as more and more companies started to do ...
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How to Use Social Media for Web Marketing
Social media marketing, or SMM, is a marketing strategy that takes implements social networking sites like Facebook and Twi tter in order to achieve marketing and branding goals. Companies create content, images, and video that encourages viewers to share or like it on their social networks.
This tactic is driven by word-of-mouth marketing, or unpaid promotion, in which satisfied viewers tell other people how much they like you.
Word-of-mouth marketing is a cheaper and more efficient alterna...
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How to Create an Inbound Marketing Strategy: A Step by Step Guide
The main plank of an inbound marketing strategy is content. However, before you actually create content or revise existing content, you need to have a clear idea of your strategy’s goals. Essentially, this marketing strategy allows customers to visit your website and learn about the products or services before being classified as probable and viable leads that the sales department should approach. This will help improve the bottom line of the company, as the prospect is already well-informed abo...
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3 Steps for Easy Facebook Page Management
If you have ever managed a brand’s social media channels, you quickly realize how hard and time consuming it can become. Yeah, there are a lot of tools and things out there that might help, but honestly, it just takes up a lot of time. Fortunately, there are ways that make things a lot easier on the Facebook managers out there.
Step 1: Use Buffer or Hootsuite
Buffer and Hootsuite allow you to schedule posts ahead of time. This gives you the ability to line up a week or two’s worth of posts in a...
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How Can I Keep My Rankings After Hummingbird?
This is a question that has consumed many minds in the last week. Google’s Hummingbird update has caused some major changes in the landscape of internet marketing, and one of the most important of these changes is Google’s devaluing of traditional, short-tail keywords.
What this means for your search engine rankings is that they’ve probably decreased. It’s very probable that those keywords you had your copywriters craft into your web content are no longer useful, and won’t do too much to brin...
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How Coding Can Help Your SEO Campaign
The world is full of technology – that is something that is not going to change anytime soon. Some people are doing their best to keep up with the times, while others are just being happy users of the latest iPhone.
The problem lies in those who are content with using, and not understanding. For the SEO companies out there who have a handle on different coding skills, they have the leg up! Not understand coding can hinder the results of your client and in turn, your business. If you are a search...
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Responsive Design: It Can Make or Break You
For the first time in 11 years, PC sales are expected to drop.
Why? Because more and more consumers are making their purchases on their smartphones and tablets.
In recent years, companies began developing their websites with responsive design techniques built right into them. When a site visitor loads that webpage, the site will resize itself according to how big or small the visitor’s computer screen is. Pretty cool, huh?
What internet marketing specialists are finding is that the implemen...
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Beginners Tips for SEO: 5 Must-Know Tips For Optimizing Your Site
Search engine optimization is one of the most beneficial strategies a business can implement – if carried out correctly. But if you’re new to SEO there are some beginner tips you should consider before you go crazy plugging keywords into every sentence of your website. (more…)
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Novelty Domains and SEO
Over the past few years, you may have seen a top level domain name that was used creatively to spell out something within the URL itself.
Sites like visual.ly or for example google.it ("Google it") are examples of novelty domains. These are pretty cool, however, there is a very important issue that these domains have. The top level domain (the .ly or .it) may be country specific. Google geotags these domains to the specific country they are thought to only be in. This means you may not actually...
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