For over two decades, search engines have analyzed links and used them to evaluate websites. The more quality links to your website, the better your ranking in search engine results will be. Of course, there are other factors that affect your ranking, but the number of quality links to your website is a strong indicator of how well your pages can rank.
Let’s discuss ways a few ways you can build links to your website to increase your rankings and attract more traffic.
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How SEO and PPC Work Together
SEO and PPC are two sides of the same coin. One helps you raise your website’s search rankings organically over time, while the other puts it in front of potential customers immediately. Instead of choosing one over the other, your company could be getting better results by using both.
Although there are a lot of similarities between SEO and PPC, the benefits vary. Your preferred option will depend on the size of your budget and your specific goals, but you’ll find it takes less time and effo...
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Content Marketing vs SEO
If your company wants to start using online marketing to attract more customers, you have many different options to choose from. And although each strategy has its own unique benefits, two of the most popular are content marketing and SEO.
Both strategies involve adding and updating content on your site, and both can result in higher search engine rankings. So what’s the difference, and how can you choose between them?
On this page, we’ll discuss content marketing vs. SEO, and whether or n...
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How to Write Effective Blog Post Titles
How to Write Effective Blog Post Titles
If you’ve been tasked with marketing a B2B company, you’ve probably heard countless times that blogging is one of the best ways to attract new clients. A well-written blog can generate site traffic, educate potential customers, and help you position your business as an industry resource.
Sounds great, right? But if you’ve recently attempted to start a blog, you know that it isn’t as easy as you may have thought. It can be difficult to find time to write, ...
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How to Improve Your School’s Online Strategy
A Step-by-Step Guide to Search Engine Optimization
Every private school should have an online strategy in place. Not only is your online strategy an opportunity to capture more traffic and increase online admissions inquiries, it also sends a message about your school. Your website and your web presence (or lack of it) conveys one of these two messages:
“We are a progressive school that stays relevant with the changing communication methods and media.”
OR
“We are a school that claims t...
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Does B2B Inbound Marketing Really Work?
If you advertise or run a B2B company, you’ve probably already explored some of the digital marketing opportunities available to you. From banner ads to PPC to social media, there are certainly a lot of options for someone trying to grow their business online. But as more and more people use the Internet to research products and find solutions to their problems, one of the best ways to reach potential customers is inbound marketing.
A survey of B2B customers revealed that 57% of their pur...
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How to Create a Facebook Business Page in 7 Easy Steps
Social media is more important in the world of online marketing than ever. Nearly every business can justify having a presence on social networks, whether it's a Twitter account, several boards on Pinterest, or a Facebook Page. Facebook continues to be the social media network of choice for many brands and companies, and it's with good reason: the platform makes it easy for brands to engage with their fans and followers, and makes two-way communication both easy and public (which definitely he...
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5 Call to Action Examples That Work
Newflash: "click here" is not an effective call to action. In this growing digital world, consumers are more inundated than ever with marketing messages. To stick out, and to get those potential customers to do something, your call to actions need to be truly inspiring.
A good call to action is:
Compelling -- giving the reader a real reason to click
Benefit-focused -- telling the reader how they'll benefit from the click
Clear -- telling the reader exactly what will happen when they c...
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3 Resources for Creating Engaging Infographics
Infographics seem to be everywhere these days! That's with good reason, though: these engaging, long-form graphics make data easier to digest, and often offer intriguing looks at facts and industries that may not have caught your attention otherwise.
If you're itching to create an infographic that will reach potential customers and bring traffic to your website, read on to learn about three valuable resources you can utilize for creating infographics that will engage users like nothing else!
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How to Know When it’s Time to Redesign Your Website
Is it time to redesign your website? Well... maybe. How do you know when it's time for a site redesign? Sometimes it's hard to tell when you should stick to making simple improvements, or when you'd be better off pulling the trigger on a complete redesign.
Here are a few reasons you might want to consider pressing the reset button and getting a full website redesign for your business or ecommerce store.
Your site looks outdated. When you compare your website to those of your competitors, doe...
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