How to Generate Your Leads and Boost Your Bottom Line

• Trevin Shirey


• 1 Apr 2019

You’ve handed out flyers to passersby who walk by your store’s front door. You’ve networked with local businesses. You’ve dabbled in radio advertising. But when it comes to how to generate leads, these strategies aren’t working.

So, what should you do?

If you’re wondering how to generate leads and engage in marketing tactics that create meaningful results, there are a ton of strategies you can use. Keep reading to learn about nine proven tactics!

9 ways to generate leads and make the most of your budget

No matter the products or services you’re selling, the key to success almost always leads back to successful branding. When most consumers know about your business, you’re in a better position to grow your sales and generate new, qualified leads.

Fortunately, creating new leads doesn’t have to drain your company’s budget, either. If you’re looking for a way to expand your bottom line while reaching new clients, there are dozens of cost-effective measures available to your business.

For example, your company can use these nine trusted strategies

1.      Create top-tier content

When it comes to getting users interested in your content, reaping the benefits you desire is pretty simple and straightforward. So, what’s the secret? Begin by producing top-quality content that captures your audiences’ eye.

Your content may be the first impression new clients have of your business. That’s why the quality of your grammar, style, and creativity is even more pressing. Always aim to be unique and original in your marketing material while advertising your brand.

2.     Engage your audience

Whenever you’re developing a new advertisement or new content for your website, you should always think about ways you can engage your customers. When you write engaging text or directly request your audience’s opinion, it provides an interactive experience.

It also offers a level of personalization that can build awareness, trust, and loyalty.

Make it easy for your target audience to reach your company.

Have a helpful customer service system to answer and meet all inquiries successfully. When you’re open to communicating with prospective clients, it shows consumers that you prioritize their needs.

This act makes it easier for them to invest their time and money into your business.

3.      Diversify your marketing tactics

Nothing kills your marketing efforts like a lack of diversity.

While videos, blogs, social media, and search engine optimization (SEO) methods may help your business reach its intended audience with success, it’s important to note that many digital marketing tactics deliver the best results when used together.

Use a myriad of different marketing techniques to help your brand better establish its voice while improving your chances of reaching a more extensive audience. Consider consulting with trained marketing professionals to learn more about your advertising and branding options.

4.      Use social media

It’s no secret that social media sites, such as Facebook and Instagram, offer some of the best ways to get your company noticed by prospective clients. As a bonus, signing up for these sites is free and maintaining an active presence on these platforms is cost-effective.

If you’re a small business owner wondering how to generate new leads, you won’t want to overlook the benefits of an effective social media campaign. Even if you’re an established company, you can use social media to your advantage for lead generation.

Bring your branding to social media networks to increase the number of eyes viewing your content. When you make an effort to market on these sites, you expand your degree of influence by reaching even more high-value leads.

5.      Prioritize strong branding

Nothing shows prospective customers that your business is worth their investment quite like strong branding. When your audience can successfully associate your company with strong qualities and top-quality products or services, you’ve accomplished your branding goals.

Even better, you’ve made it easier to generate new leads.

Solid branding can help your company enjoy greater word-of-mouth referrals from existing clients. Branding tactics like creating a logo, slogan, or specific set of goods or services transform your business into a recognizable brand — making it easier to accelerate your lead generation.

6.      Use SEO tactics

Getting people to open your links and redirect to your website are vital components of lead generation tactics. If you want to get your content noticed, you may kick-start an SEO strategy and content marketing campaign first.

Targeting and then using relevant keywords in your text and advertisements can make a world of difference in the effectiveness of your marketing campaign — especially when it comes to expanding your list of existing clients.

7.     Build your credibility

Nothing is more reassuring to prospective clients than knowing they can count on your business to fulfill their needs. This means your audience expects you to produce top-tier products, supply responsive customer service, and produce reliable information.

Ensure your company’s credibility, as well as showcase it in its marketing, by using testimonials and reviews whenever possible. When your audience sees that your company produces happy and satisfied clients, they can invest in your brand with confidence.

8.      Include a CTA in your content

When your audience finishes reading the last few words of your blog, article, or social media post, what are their final thoughts? You hope that your content motivates them to explore your brand further.

You don’t want to wish for customer action, however. You want to guarantee it.

When you use calls-to-action (CTAs) in content, you invite your audience to do something that moves them closer to becoming a paying customer. This action can range from contacting your company, following your business on social media, and more.

Use CTAs for generating purchases, encouraging individuals to sign up for your email list, redirecting to another part of your website, and more. All these actions play a significant role in enhancing the quality and quantity of your leads.

9.      Experiment to find what works

No two businesses are the same. What works for one company may not produce the same results for another. That’s why you can’t copy-and-paste digital marketing strategies but need to create a custom approach instead.

If you’re wondering how to generate leads, begin by putting your ideas into practice.

Use a combination of tactics to build a strategy that best suits your business. When you go through a process of trial and error, you’ll discover the most successful ways to acquire new clients.

Put these lead generation tips into practice

You’ve done your research, and now you know how to generate new leads without draining your company’s budget. Now that you have all this knowledge, it’s time to put these tactics into practice.

Creating a top-quality marketing campaign that increases your leads isn’t always easy. Even when you know what you need to do to acquire new clients, you may not have an exact idea of how to take those first crucial steps.

Many business leaders decide to seek professional help when they’re looking to improve their lead generation efforts. Those searching for a trusted, experienced agency choose WebFX.

At WebFX, our team of more than 200 digital marketers will help your business strengthen its branding strategy and improve its marketing tactics, leading to higher-quality leads for your business.

Find out more about our lead generation strategies by contacting us today!