Link Building Strategies for SEO

Posted on March 31, 2016May 26, 2020 by Trevin Shirey

For over two decades, search engines have analyzed links and used them to evaluate websites. The more quality links to your website, the better your ranking in search engine results will be. Of course, there are other factors that affect your ranking, but the number of quality links to your website is a strong indicator of how well your pages can rank. Let’s discuss ways a few ways you can build links to your website to increase your rankings and attract more traffic. (more…)

How SEO and PPC Work Together

Posted on March 3, 2016March 10, 2016 by Trevin Shirey

SEO and PPC are two sides of the same coin. One helps you raise your website’s search rankings organically over time, while the other puts it in front of potential customers immediately. Instead of choosing one over the other, your company could be getting better results by using both. Although there are a lot of similarities between SEO and PPC, the benefits vary. Your preferred option will depend on the size of your budget and your specific goals, but you’ll find it takes less time and effo...

Content Marketing vs SEO

Posted on February 4, 2016 by Trevin Shirey

If your company wants to start using online marketing to attract more customers, you have many different options to choose from. And although each strategy has its own unique benefits, two of the most popular are content marketing and SEO. Both strategies involve adding and updating content on your site, and both can result in higher search engine rankings. So what’s the difference, and how can you choose between them? On this page, we’ll discuss content marketing vs. SEO, and whether or n...

How to Improve Your School’s Online Strategy

Posted on April 15, 2015April 15, 2015 by Trevin Shirey

A Step-by-Step Guide to Search Engine Optimization Every private school should have an online strategy in place. Not only is your online strategy an opportunity to capture more traffic and increase online admissions inquiries, it also sends a message about your school. Your website and your web presence (or lack of it) conveys one of these two messages: “We are a progressive school that stays relevant with the changing communication methods and media.” OR “We are a school that claims t...

Black Hat vs White Hat SEO

Posted on February 11, 2014February 24, 2023 by Trevin Shirey

All SEO is not created equal. Search engine optimization, or SEO, involves editing web content so that websites rank higher on search engine results pages. The higher your site is ranked, the more people will visit it. The ultimate goal of SEO is to gain higher volume and quality traffic to your website. Back in the day, SEO-ers could use a variety of easy, deceptive techniques to rank highly on search engine results pages without consequence. However, as more and more companies started to do ...

How to Create an Inbound Marketing Strategy: A Step by Step Guide

Posted on January 30, 2014January 5, 2023 by Trevin Shirey

The main plank of an inbound marketing strategy is content. However, before you actually create content or revise existing content, you need to have a clear idea of your strategy’s goals. Essentially, this marketing strategy allows customers to visit your website and learn about the products or services before being classified as probable and viable leads that the sales department should approach. This will help improve the bottom line of the company, as the prospect is already well-informed abo...

How Can I Keep My Rankings After Hummingbird?

Posted on October 18, 2013February 24, 2023 by Kayla Minguez

This is a question that has consumed many minds in the last week. Google’s Hummingbird update has caused some major changes in the landscape of internet marketing, and one of the most important of these changes is Google’s devaluing of traditional, short-tail keywords. What this means for your search engine rankings is that they’ve probably decreased. It’s very probable that those keywords you had your copywriters craft into your web content are no longer useful, and won’t do too much to brin...

How Coding Can Help Your SEO Campaign

Posted on October 8, 2013January 5, 2023 by Trevin Shirey

The world is full of technology – that is something that is not going to change anytime soon. Some people are doing their best to keep up with the times, while others are just being happy users of the latest iPhone. The problem lies in those who are content with using, and not understanding. For the SEO companies out there who have a handle on different coding skills, they have the leg up! Not understand coding can hinder the results of your client and in turn, your business. If you are a search...

Beginners Tips for SEO: 5 Must-Know Tips For Optimizing Your Site

Posted on August 8, 2013January 5, 2023 by Kayla Minguez

Search engine optimization is one of the most beneficial strategies a business can implement – if carried out correctly. But if you’re new to SEO there are some beginner tips you should consider before you go crazy plugging keywords into every sentence of your website. (more…)

Novelty Domains and SEO

Posted on July 30, 2013January 5, 2023 by Trevin Shirey

Over the past few years, you may have seen a top level domain name that was used creatively to spell out something within the URL itself. Sites like visual.ly or for example google.it ("Google it") are examples of novelty domains. These are pretty cool, however, there is a very important issue that these domains have. The top level domain (the .ly or .it) may be country specific. Google geotags these domains to the specific country they are thought to only be in. This means you may not actually...