Initially meant to be a niche dating site, YouTube is now the second-most popular social network and search engine with more than 2 billion monthly active users worldwide. This video-sharing platform has a large user base that watches over 1 billion hours of video content every day. Considering how many consumers engage with videos, YouTube marketing creates a clear opportunity for brands that want to gain a competitive advantage.
Creating high-quality videos is only half the battle. You also...
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SEO
Why Is It Important to Consider User Intent?
The internet provides users with an overwhelming amount of information right at their fingertips. That said, user intent has become exceedingly more relevant as Google tries to sort through trillions of gigabytes of data to deliver the most relevant information to user questions.
Understanding user intent, search intent and other types of user intent are relevant to everyone because more data is added to Google and other search engines every second. To find the information you need and...
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SEO for Holidays: How to Target Seasonal SEO
The holidays pose tremendous potential for many industries, which are often met with increased ad spending, targeted messages, and unique strategies to capture the public's interest in gift-giving and partying.
Most companies understand the potential the holidays have for their business, but what about when it relates to your search engine optimization (SEO) strategy? What steps does a company need to take to convert the hundreds of thousands of customers who headed to the Internet for their bu...
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Your Business Needs SEO and This Is Why
Regardless of the size of the business or industry you’re in, every business needs SEO.
“Eighty-one percent of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.”
Now more than ever, people are using the Internet to find all types of products and companies. Think, when was the last time you needed to find the closest doctor? You probably sea...
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What Are Backlinks and How Do They Benefit Your Company?
Are you looking to build on your website's visibility within search engine result pages? Do you feel you've tried everything and don't know where to turn next?
You may have been improving your search engine optimization (SEO) strategy through great techniques such as adding long-tail keywords, optimizing title tags and meta descriptions, writing longer, more relevant content, or inserting internal links.
However, along with these great techniques, and many more, there is a tech...
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How Can I Increase My Website’s Speed?
Don’t you just hate that swirling circle that shows a page you just click on is loading? Pay attention to how long you are willing to wait for a page to load before just clicking the back button and finding a different source. It might take less time than you realize.
With the increase in technology and social media use, the average person’s attention span is getting shorter and shorter. Those first few seconds of loading are critical.
The faster your website loads, the more likely ...
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The History Of Internet Marketing
The digital age has led to new opportunities for business owners around the world.
As of 2021, there are over 4 billion active internet users. With this many potential customers, businesses have increasingly focused on internet marketing to bring potential clients to their websites.
But what is the history of internet marketing? This post will help you understand the history of digital marketing, and give you insight into internet marketing decisions from the past that have sh...
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Why CRO Is Just as Important as SEO
Marketing spend is one area that you shouldn’t skimp on – after all, your allotted marketing budget determines how much you can advertise, what strategies you can implement, and overall, how much brand awareness and revenue you drive for your company.
If you made the smart decision to spend a portion of your budget toward improving the digital presence of your business with search engine optimization (SEO) and search engine marketing (SEM), it’s money well spent – however, you should also consi...
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What are Long-Tail Keywords and How Can They Help my Inbound Marketing Campaign?
Keywords are one of the most important parts of your marketing campaign. Without them, you won’t be able to reach your target audience, or rank in search engines for the keywords your audience is looking for.
Though basic keywords are important, long-tail keywords or keyword phrases are even more important.
On this page, we’ll take a look at long-tail keyword research - a powerful kind of search term that can lead to more conversions, lower your costs, and drive your specific target market to ...
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4 Ways to Increase Organic Traffic to your Site
Whether you are a big e-commerce business or a small local service shop, everything on your website has a purpose.
You have information to share and user questions that can be answered with your content. While paid campaigns can show quick results, gaining organic traffic will increase engagement, overall visits, and conversions over time.
On this page, we’ll talk about some of the best ways to increase organic traffic to your website.
Why is organic traffic important?
The number of searches o...
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