Looking for creative ways to attract customers? Whether you are a start-up or a leading business in your industry, finding new customers is a plus. You will boost your sales and extend your reach to new clients far and near. We have 19 of the best ways you can generate leads and attract your audience. Determine your target market Before you can market your services and gain new clients, you must know who your target market is. Your target market includes the age, gender, and overall demo...

Brand marketing has helped various companies increase revenue and build a widespread brand reputation. Naturally, any dedicated entrepreneur would want to leverage this top-notch tactic for improved business success. So, what is brand marketing? How will it benefit your organization? What steps should you take to implement a brand marketing strategy? In this guide, we’ll answer all these questions in the following sections: What is brand marketing? Why is brand marketing important? 5-s...

The four Ps of marketing, often referred to as the marketing mix, can be used to help your business develop and execute marketing strategies. The four Ps of this marketing mix are product, price, place and promotion, which are essential factors to consider when you want to market a product or service successfully. Download the full 4 P's of Marketing infographic Neil Borden, an advertising professor at Harvard, came up with the idea of the marketing mix and the concept of the four Ps in the 195...

Marketing channels aim to bridge the gap between producer or seller and consumer or buyer to complete a successful transaction. In this article, we’ll explore marketing channels and what they are, along with examples that will provide better insight into how they work. Definition of marketing Marketing is how you expose your business's products or services to a target audience that will attract them and pique their interest, converting them into customers by purchasing said products or servic...