If your company wants to start using online marketing to attract more customers, you have many different options to choose from. And although each strategy has its own unique benefits, two of the most popular are content marketing and SEO.
Both strategies involve adding and updating content on your site, and both can result in higher search engine rankings. So what’s the difference, and how can you choose between them?
On this page, we’ll discuss content marketing vs. SEO, and whether or n...
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Content Marketing
How to Write Effective Blog Post Titles
How to Write Effective Blog Post Titles
If you’ve been tasked with marketing a B2B company, you’ve probably heard countless times that blogging is one of the best ways to attract new clients. A well-written blog can generate site traffic, educate potential customers, and help you position your business as an industry resource.
Sounds great, right? But if you’ve recently attempted to start a blog, you know that it isn’t as easy as you may have thought. It can be difficult to find time to write, ...
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Does B2B Inbound Marketing Really Work?
If you advertise or run a B2B company, you’ve probably already explored some of the digital marketing opportunities available to you. From banner ads to PPC to social media, there are certainly a lot of options for someone trying to grow their business online. But as more and more people use the Internet to research products and find solutions to their problems, one of the best ways to reach potential customers is inbound marketing.
A survey of B2B customers revealed that 57% of their pur...
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3 Resources for Creating Engaging Infographics
Infographics seem to be everywhere these days! That's with good reason, though: these engaging, long-form graphics make data easier to digest, and often offer intriguing looks at facts and industries that may not have caught your attention otherwise.
If you're itching to create an infographic that will reach potential customers and bring traffic to your website, read on to learn about three valuable resources you can utilize for creating infographics that will engage users like nothing else!
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How to Use Social Media for Web Marketing
Social media marketing, or SMM, is a marketing strategy that takes implements social networking sites like Facebook and Twi tter in order to achieve marketing and branding goals. Companies create content, images, and video that encourages viewers to share or like it on their social networks.
This tactic is driven by word-of-mouth marketing, or unpaid promotion, in which satisfied viewers tell other people how much they like you.
Word-of-mouth marketing is a cheaper and more efficient alterna...
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Responsive Design: It Can Make or Break You
For the first time in 11 years, PC sales are expected to drop.
Why? Because more and more consumers are making their purchases on their smartphones and tablets.
In recent years, companies began developing their websites with responsive design techniques built right into them. When a site visitor loads that webpage, the site will resize itself according to how big or small the visitor’s computer screen is. Pretty cool, huh?
What internet marketing specialists are finding is that the implemen...
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Supercharge your Online Marketing with the Jetpack WordPress Plugin
Jetpack used to be a plugin only available to users on the Wordpress.com network. Now, you can install this heavy plugin on your self hosted Wordpress.org installation as well. You will need a Wordpress.com user account to get full access to it. They have many features that are extremely useful for bloggers to use especially for their online marketing efforts. This one plugin can easily replace 10 other plugins you might already have installed on your self hosted Wordpress installation. The plug...
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How To Generate Remarkable Blog Ideas in ‘Boring’ Industries
Small businesses know that they should be blogging. It’s a great way to give your business a personality, generate new visitors to your website and help achieve the overall mission of your company. No matter what industry you are in, there are people searching for and consuming written content online. The quality of content on your website is going to either engage or deter visitors from coming to you to find the information they need.
But what most people don’t realize is how tough blogging ...
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