When you’re starting an inbound marketing campaign, your marketing funnel is essential to your success. By considering all the different parts of a customer’s journey to conversion, you can create a sales funnel that helps your business succeed. Here’s what you need to consider to create an effective sales funnel for your business. First stage: lead generation The first step to creating conversions is attracting potential customers making them aware of your company. You can use many different...

Are you considering making infographics part of your inbound marketing strategy? Considering that Internet users are 30 times more likely to read an infographic than a wall of text, they can be an extremely valuable component in attracting new customers. So if you want to use infographics as part of your inbound marketing strategy, the following six steps will help you get started. (more…)

Inbound marketing may be a standard form of lead generation in the corporate world, but it can be just as beneficial to nonprofits. Unfortunately, many nonprofit organizations are confused about the process, and their leaders and board members may not support inbound marketing. The key is to understand how inbound marketing can play a strategic role in raising funds, awareness and support for a nonprofit’s mission. (more…)

When it comes to inbound marketing, there are a lot of strategies to ensure that you’re getting the most from your campaign. However, what tools can you use to increase the productivity of those strategies? We’ve gathered our top five favorite inbound marketing tools to help your campaign be even more successful. (more…)

If you're in need of a marketing campaign for your business and you've decided that inbound marketing is the way to go, the next step is to set up a strategy with successful methodology. No successful campaign ever takes off without careful planning and a clear strategy for reaching your goals. Here, we hope to provide a basic outline of a successful, 3-step, inbound marketing strategy that will help your campaign soar! (more…)

Inbound marketing has exploded in 2016, and continues to be a hot discussion topic among business owners. It’s no surprise: the right inbound marketing strategy can generate incredible leads. What have been some of the biggest trends in 2016? Check them out here: (more…)

All of the marketing techniques you employ for your website fall into two categories: strategic or tactical marketing. The two categories are interdependent, and chances are, you’re already utilizing both. (more…)

When most business owners think about marketing, they think about the best ways to get their names out to potential customers. Usually, the first tactics they consider are avenues such as social media, email newsletters, or TV commercials, but did you know that landing pages are a form of marketing as well? (more…)

One of the most effective ways to grow your business is to engage consumers — not with a sales pitch, but with content that provides the information they want. This strategy, known as “inbound marketing,” is designed to establish your brand’s credibility before the sale is made. A well-planned, precisely executed strategy will do that. The challenge is knowing what that kind of strategy actually looks like. Many businesses put inbound marketing plans in place, but they don’t get the results t...