In an era dominated by digital information and artificial intelligence (AI), the proliferation of AI-generated content has become both a powerful tool and a potential challenge. As AI technology advances, it has become increasingly sophisticated in creating text that can mimic human-generated content with remarkable accuracy.
And scene! Thank you ChatGPT for this intro sentence.
About 76% of marketers already using AI use it for basic content creation and benefit from their increase in perfo...
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Content Marketing
What is AI Generated Content: 10 Pros and Cons
Artificial intelligence (AI) generated content has been a hot topic in recent years. While some steer away from digital content, others have recreated their strategies to implement AI-generated copy into their content marketing. In this guide, we'll answer:
What is AI generated content?
What are the types of AI generated content?
What are the benefits of using AI generated content?
And more!
What is AI generated content?
https://www.youtube.com/watch?v=2kNdsaQ4uhY
AI-generated cont...
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What is Evergreen Content and Why is it Important?
How to create content that lasts
Creating content for a website can be an arduous task. From researching the topic, to seeing if competitors have written the same thing, to carefully crafting the text to sound just right: a lot of effort is put into every page on your website.
What is even worse is when your piece of art goes out of date, and you have to start the entire process over again with a now-relevant topic.
There is a way, however, to create content that stan...
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7 Killer Content Marketing Challenges (And How to Beat Them)
Creating top-quality, exciting content is a crucial component of your company’s overall marketing success. While you may know the importance of this crucial branding element, you’re also likely to confront a few content marketing challenges that can delay your content marketing success.
If you ask business leaders, “What is your greatest content marketing challenge?" you’ll hear a wide range of responses. Fortunately, when you know more about your potential barriers, you're in a better position...
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Blogging Isn’t Important – It’s Necessary!
Of marketers that blog, 82% say they receive a positive return-on-investment from their inbound marketing activities.
When you own a business, how you connect with your target audience online is half of the battle. You might have the most amazing product that could revolutionize the way people live, but if no one knows about it, you won’t make sales.
There will always be a handful of customers that will have a deeper knowledge of your products because they have already done extensive web resea...
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How to Optimize Content for Target Keywords
No matter what industry you work in, gathering target keywords can make or break your marketing campaign. Your target keywords allow you to attract your most qualified audience to your website and let Google know that you’ve created content specifically for your audience.
But before you implement your target keywords in your content, you have to find them first.
Keyword research can sometimes be a daunting task, but with the right tips and tools, you can find the perfect keywords to increase y...
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9 Tips for Writing Better Content
It’s no secret that content is a huge factor when it comes to search engine rankings.
Not only does content affect your ranking in search engine results pages, but it’s also what searchers come to your site for. You want your content to meet the needs of visitors to your site, whether it’s to learn more about a topic, get their questions answered, or to make a purchase.
Every business wants to create the best and most relevant content for searchers in their target industry and beat out the com...
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Inbound vs. Traditional Marketing Cost
Over the years, inbound marketing has taken the business world by storm.
But how does it stack up against traditional marketing in terms of cost?
We’ve made a list of some of the most popular methods in inbound and traditional marketing with the price ranges for each, and how much companies typically spend on marketing annually. But first, let’s talk about what each category implies.
Inbound marketing
Inbound marketing is the process of attracting people to your website or business when they...
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How to Increase Your Inbound Marketing ROI
The goal of every business is to get more money back than what they invest, but that’s easier said than done — even with inbound marketing.
ROI keeps your business growing and your budget intact, so it’s crucial to have a plan that helps it increase.
We’ve come up with a few inbound marketing strategies that can help your business flourish by increasing your ROI.
Understanding inbound marketing
Inbound marketing is the process of attracting visitors to your business when they’re inte...
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4 Inbound Marketing Analytics Metrics You Shouldn’t Ignore
Whether you’ve been using inbound marketing for a while, or you’ve recently decided to start, there is one thing that can make or break your online success:
Analytics.
One of the biggest advantages to marketing online is the wealth of analytical data available, and knowing how to interpret and use this information can have a major impact on your campaign’s success.
Why are analytics so important to inbound marketing?
Consider all of the time and effort you’ve put into your inbound ma...
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