Email marketing is an excellent way to build brand trust while communicating any crucial information fast. While a letter in the mail may go overlooked, an email is a surefire way to grab your audience’s attention. Emails are fast, easy to access, and convenient.
There are a ton of email marketing types, however.
With so many different approaches to this vital marketing tactic, you may find yourself wondering how to craft the most successful messages with the highest open and click-through rat...
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Author: Trevin Shirey
How to Build a Social Media Strategy for Your B2B That Works
When you think about social media marketing, you’re likely to think of business-to-consumer (B2C) companies. That doesn’t mean you can’t develop a social media strategy for your business-to-business (B2B) operation, though.
Developing an effective social media strategy can be a game changer for your B2B marketing plan. Whether you’ve steered away from social media networks due to a fear of failure or a lack of information, you can launch and benefit from a social media campaign now.
Keep r...
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7 Killer Content Marketing Challenges (And How to Beat Them)
Creating top-quality, exciting content is a crucial component of your company’s overall marketing success. While you may know the importance of this crucial branding element, you’re also likely to confront a few content marketing challenges that can delay your content marketing success.
If you ask business leaders, “What is your greatest content marketing challenge?" you’ll hear a wide range of responses. Fortunately, when you know more about your potential barriers, you're in a better position...
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The 6 Best Social Media Platforms for Businesses
In today’s digitally-driven era of marketing, social media has become synonymous with branding success. Most of your customers and prospective clients are already active members on these platforms, so it makes sense that you’d want to make social media marketing a priority.
Which are the best social media platforms for businesses, though?
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Why Use Social Media for Business? (6 Powerful Reasons)
If you could market your business on social media networks that have the potential to influence both consumers down the street and across the country, would you? If you're like most business leaders, you would. That’s why using social media for business is a growing standard.
Social media allows you to connect with prospective customers located in every corner of the globe. It’s also a cost-effective marketing tactic that can help you nail your branding goals. What’s not to love?
If you’re...
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How to Generate Your Leads and Boost Your Bottom Line
You’ve handed out flyers to passersby who walk by your store’s front door. You've networked with local businesses. You've dabbled in radio advertising. But when it comes to how to generate leads, these strategies aren’t working.
So, what should you do?
If you’re wondering how to generate leads and engage in marketing tactics that create meaningful results, there are a ton of strategies you can use. Keep reading to learn about nine proven tactics!
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How Often Should Your Business Post on Social Media?
"How often should businesses post on social media?"
For any business kick-starting a new social media campaign, posting frequency is a question without a definitive answer. You know advice articles typically tell you to create new content often — but what does that mean?
While you want to maintain an active profile, you don’t want to overload your followers either. So, how do you find a balance between promoting your brand just enough, but not too often that you appear inactive or overly enthu...
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How to Create a YouTube Marketing Strategy Like a Pro
How many YouTube videos have you watched in the past week? Your answer likely serves as a reminder of why a YouTube marketing strategy is critical. After all, the world watches more than a billion hours of YouTube content each day.
How can you make your company’s videos stand out, though? With these seven essential tips.
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How to Increase Engagement on Facebook Without Advertising
Facebook has more than two billion active users, making it one of the world’s biggest social media networks. It’s also one of the most competitive, especially when it comes to earning likes and comments on your company’s posts. So, how can you increase engagement on Facebook?
Use these eight simple strategies!
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How to Ace Your Pinterest Marketing Strategy in 7 Easy Steps
Move over Facebook, Twitter, and Instagram — there’s another social media platform in town. If you're a business leader looking to expand your brand's influence on digital platforms, you can't afford to miss out on another essential website used by millions of users across the globe — Pinterest.
Get ready to launch your Pinterest marketing strategy with these seven easy steps!
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