For over two decades, search engines have analyzed links and used them to evaluate websites. The more quality links to your website, the better your ranking in search engine results will be. Of course, there are other factors that affect your ranking, but the number of quality links to your website is a strong indicator of how well your pages can rank.
Let’s discuss ways a few ways you can build links to your website to increase your rankings and attract more traffic.
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Author: Trevin Shirey
How SEO and PPC Work Together
SEO and PPC are two sides of the same coin. One helps you raise your website’s search rankings organically over time, while the other puts it in front of potential customers immediately. Instead of choosing one over the other, your company could be getting better results by using both.
Although there are a lot of similarities between SEO and PPC, the benefits vary. Your preferred option will depend on the size of your budget and your specific goals, but you’ll find it takes less time and effo...
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Content Marketing vs SEO
If your company wants to start using online marketing to attract more customers, you have many different options to choose from. And although each strategy has its own unique benefits, two of the most popular are content marketing and SEO.
Both strategies involve adding and updating content on your site, and both can result in higher search engine rankings. So what’s the difference, and how can you choose between them?
On this page, we’ll discuss content marketing vs. SEO, and whether or n...
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How to Write Effective Blog Post Titles
How to Write Effective Blog Post Titles
If you’ve been tasked with marketing a B2B company, you’ve probably heard countless times that blogging is one of the best ways to attract new clients. A well-written blog can generate site traffic, educate potential customers, and help you position your business as an industry resource.
Sounds great, right? But if you’ve recently attempted to start a blog, you know that it isn’t as easy as you may have thought. It can be difficult to find time to write, ...
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How to Improve Your School’s Online Strategy
A Step-by-Step Guide to Search Engine Optimization
Every private school should have an online strategy in place. Not only is your online strategy an opportunity to capture more traffic and increase online admissions inquiries, it also sends a message about your school. Your website and your web presence (or lack of it) conveys one of these two messages:
“We are a progressive school that stays relevant with the changing communication methods and media.”
OR
“We are a school that claims t...
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Does B2B Inbound Marketing Really Work?
If you advertise or run a B2B company, you’ve probably already explored some of the digital marketing opportunities available to you. From banner ads to PPC to social media, there are certainly a lot of options for someone trying to grow their business online. But as more and more people use the Internet to research products and find solutions to their problems, one of the best ways to reach potential customers is inbound marketing.
A survey of B2B customers revealed that 57% of their pur...
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Black Hat vs White Hat SEO
All SEO is not created equal.
Search engine optimization, or SEO, involves editing web content so that websites rank higher on search engine results pages. The higher your site is ranked, the more people will visit it. The ultimate goal of SEO is to gain higher volume and quality traffic to your website.
Back in the day, SEO-ers could use a variety of easy, deceptive techniques to rank highly on search engine results pages without consequence. However, as more and more companies started to do ...
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How to Use Social Media for Web Marketing
Social media marketing, or SMM, is a marketing strategy that takes implements social networking sites like Facebook and Twi tter in order to achieve marketing and branding goals. Companies create content, images, and video that encourages viewers to share or like it on their social networks.
This tactic is driven by word-of-mouth marketing, or unpaid promotion, in which satisfied viewers tell other people how much they like you.
Word-of-mouth marketing is a cheaper and more efficient alterna...
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How to Create an Inbound Marketing Strategy: A Step by Step Guide
The main plank of an inbound marketing strategy is content. However, before you actually create content or revise existing content, you need to have a clear idea of your strategy’s goals. Essentially, this marketing strategy allows customers to visit your website and learn about the products or services before being classified as probable and viable leads that the sales department should approach. This will help improve the bottom line of the company, as the prospect is already well-informed abo...
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How Coding Can Help Your SEO Campaign
The world is full of technology – that is something that is not going to change anytime soon. Some people are doing their best to keep up with the times, while others are just being happy users of the latest iPhone.
The problem lies in those who are content with using, and not understanding. For the SEO companies out there who have a handle on different coding skills, they have the leg up! Not understand coding can hinder the results of your client and in turn, your business. If you are a search...
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