So you’re taking your business to the next level with inbound marketing. That’s a great first step toward getting more leads!
But now it’s time to find the software that can take your new campaign to the next level.
We’ve created a list of the best software that can help you get the most from your inbound marketing endeavors!
MarketingCloudFX
“Their designs are top notch, their people are talented and enjoyable to work with, and they use cutting-edge technology to organize the design process.” – Nicole E. Clark, Custer Homes
What is it?
MarketingCloudFX is the ultimate tool when it comes to inbound marketing, and is part of our Inbound Marketing Inc. proprietary software, which is offered completely free to any of our clients.
It offers you all the information your company needs to track qualified leads.
How much does it cost?
MarketingCloudFX will cost you $23,000 per year.
Marketo
“Through our use of Marketo, we are enabling the ability to track, analyze, and optimize our program so we can maximize the results.” – Jordan Weiss, Senior Director Global integrated Marketing, CA Technologies
What is it?
Marketo offers a range of analytics, information, and marketing options that help your inbound marketing campaigns succeed.
They offer marketing automation, campaign planning, marketing, and even ad retargeting.
They also offer a range of marketing analytics so you can decide what to continue and change about your marketing campaigns.
How much does it cost?
| Spark | From $895 per month | Email marketing, event marketing, webinars, SEO, and more. |
| Standard | From $1,795 per month | Spark package plus, A/B testing, revenue cycle modeler, advanced lead scoring and more. |
| Select | From $3,195 per month | Standard package plus, advanced revenue analytics, advanced custom reports, role-based permissions and more. |
Pardot
“Salesforce Pardot and Data.com allow our marketing team to punch above our weight.”- Billy Cripe, Chief Marketing Officer, Field Nation
What is it?
Pardot offers everything you need for cutting edge B2B marketing.
For your email marketing campaign, they offer an email builder with templates and A/B testing.
They also offer personalized landing pages, social campaign analytics, and lead nurturing, just to name a few features.
How much does it cost?
| Standard | $1,000 per month | Email marketing, lead nurturing, ROI reporting and more. |
| Pro | $2,000 per month | Standard package plus spam analysis, A/B testing, AdWords integration and more. |
| Ultimate | $3,000 per month | Pro package plus custom user roles, API access, phone support and more. |
| Marketing Cloud | Custom pricing | Email marketing, SMS, MMS and push notifications, social media, advertising and more. |
Jumplead
“The customer service and attitude towards helping has been 11 on a scale of 1-10.”- Janne Halla-aho, Product Manager, Praecom Oy
What is it?
One of Jumplead’s most popular features is the ability to chat with your visitors, allowing them to more easily become leads. After doing so, Jumplead creates a contact for that visitor so you can track them.
They also offer email marketing that tracks users’ activity and triggers from specific user activity.
On top of that, they offer sales funnel tracking, enabling you to see who’s converting and who’s still on the fence.
How much does it cost?
| Explore | Free | 200 visitors, 200 contacts, live chat, 100 emails, 1 SEO keyword and more. |
| Solo | $49 per month | 3,000 visitors, 2,000 contacts, life chat, 10,000 emails, 20 SEO keywords and more. |
| Starter | $99 per month | 7,500 visitors, 5,000 contacts, live chat, 25,000 emails, 50 SEO keywords and more. |
| Pro | $199 per month | 20,000 visitors, 20,000 contacts, live chat, 100,000 emails, 100 SEO keywords and more. |
| Enterprise | $299 per month | Unlimited visitors, 50,000 contacts, 250,000 emails, 200 SEO keywords. |
Infusionsoft
“Infusionsoft is the gold standard for small businesses needing a sales and marketing solution.”- Entrepreneur
What is it?
Infusionsoft automatically manages tasks that can be roadblocks throughout your day.
Infusionsoft allows you to easily organize your contacts, collect data about them, and track their engagement. They also analyze the emails you send, whether they’re opened, and whether they’re clicked to determine targeted communications for your users.
Infusionsoft also offers sales automation and online shopping cart setup for ecommerce companies. Best of all, they provide analytics so you can track and perfect your revenue streams.
How much does it cost?
| Essentials | $199 per month | CRM, marketing automation, 2,500 contacts, 12,500 emails a month, 2 users. |
| Deluxe (sales automation) | $299 per month | CRM, marketing automation, sales automation, 5,000 contacts, 25,000 emails per month, 4 users. |
| Deluxe (e-commerce) | $299 per month | CRM, marketing automation, E-commerce, 5,000 contacts, 25,000 emails per month, 4 users. |
| Complete | $379 per month | CRM, marketing automation, sales automation, e-commerce, 10,000 contacts, 50,000 emails per month, 5 users. |
| Team | $599 per month | CRM, marketing automation, sales automation, e-commerce, 20,000 contacts, 100,000 emails per month, 10 users. |
Tell us what you think!
Have you used any of these tools before? Is there one that you like more than the other?
Let us know in the comments below!