Looking for content writing tips to overcome writer’s block? We’ve been there — having these brilliant thoughts streaming through your mind as articulate and expressive as ever until you attempt to put them to paper (or type them on your screen). It’s a frustrating ordeal, but one that can be easily eradicated by improving your content writing skills.
The best place to start is by reassuring yourself that if you have the idea, you can write it. And if you can write it, you can improve it.
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Month: April 2024
What is Brand Marketing?
Brand marketing has helped various companies increase revenue and build a widespread brand reputation. Naturally, any dedicated entrepreneur would want to leverage this top-notch tactic for improved business success.
So, what is brand marketing? How will it benefit your organization? What steps should you take to implement a brand marketing strategy? In this guide, we’ll answer all these questions in the following sections:
What is brand marketing?
Why is brand marketing important?
5-s...
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What is Performance Marketing?
Performance marketing, digital performance marketing, or performance media marketing, is a digital advertising strategy you can use to optimize your advertising spend and drive more measurable results.
This strategy saves you money by ensuring you only pay performance service providers like influencers and affiliates when they deliver specific performance metrics, such as clicks and conversions.
A performance marketing campaign is ideal when you’re targeting clear-cut audiences and have pre-...
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What are the 4 Ps of Marketing: Marketing Mix Examples
The four Ps of marketing, often referred to as the marketing mix, can be used to help your business develop and execute marketing strategies. The four Ps of this marketing mix are product, price, place and promotion, which are essential factors to consider when you want to market a product or service successfully.
Download the full 4 P's of Marketing infographic
Neil Borden, an advertising professor at Harvard, came up with the idea of the marketing mix and the concept of the four Ps in the 195...
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