The internet provides users with an overwhelming amount of information right at their fingertips. That said, user intent has become exceedingly more relevant as Google tries to sort through trillions of gigabytes of data to deliver the most relevant information to user questions.  Understanding user intent, search intent and other types of user intent are relevant to everyone because more data is added to Google and other search engines every second. To find the information you need and...

The holidays pose tremendous potential for many industries, which are often met with increased ad spending, targeted messages, and unique strategies to capture the public's interest in gift-giving and partying. Most companies understand the potential the holidays have for their business, but what about when it relates to your search engine optimization (SEO) strategy? What steps does a company need to take to convert the hundreds of thousands of customers who headed to the Internet for their bu...