The goal of every business is to get more money back than what they invest, but that’s easier said than done — even with inbound marketing. ROI keeps your business growing and your budget intact, so it’s crucial to have a plan that helps it increase. We’ve come up with a few inbound marketing strategies that can help your business flourish by increasing your ROI. Understanding inbound marketing Inbound marketing is the process of attracting visitors to your business when they’re inte...

Whether you’ve been using inbound marketing for a while, or you’ve recently decided to start, there is one thing that can make or break your online success: Analytics. One of the biggest advantages to marketing online is the wealth of analytical data available, and knowing how to interpret and use this information can have a major impact on your campaign’s success. Why are analytics so important to inbound marketing? Consider all of the time and effort you’ve put into your inbound ma...

When you’re starting an inbound marketing campaign, your marketing funnel is essential to your success. By considering all the different parts of a customer’s journey to conversion, you can create a sales funnel that helps your business succeed. Here’s what you need to consider to create an effective sales funnel for your business. First stage: lead generation The first step to creating conversions is attracting potential customers making them aware of your company. You can use many different...

Are you considering making infographics part of your inbound marketing strategy? Considering that Internet users are 30 times more likely to read an infographic than a wall of text, they can be an extremely valuable component in attracting new customers. So if you want to use infographics as part of your inbound marketing strategy, the following six steps will help you get started. (more…)

Inbound marketing may be a standard form of lead generation in the corporate world, but it can be just as beneficial to nonprofits. Unfortunately, many nonprofit organizations are confused about the process, and their leaders and board members may not support inbound marketing. The key is to understand how inbound marketing can play a strategic role in raising funds, awareness and support for a nonprofit’s mission. (more…)