Marketing is a 24/7 process with lots of moving parts. Those parts include content, social media, SEO, and analytics, just to name a few. There are so many things to do that it can be difficult for an entire team to handle it all, let alone one person. This is why so many marketers are turning to automation platforms to help them keep marketing programs in track. As with so many things, though, the devil is in the details when it comes to automation. Marketing automation can make your marketin...

The goal of all marketing is to continually generate leads or make sales day after day. However, it costs far less to sell to an existing customer than to a new one. That’s why businesses go to great lengths to keep their customers coming back for more. Part of maintaining this relationship is knowing what a customer needs at various points in their relationship with your business. That's where lifecycle marketing comes into the picture. If you want to get more return for your marketing inve...